Do You Know Why You Win?
This assessment will help you uncover the blind spots holding back your sales growth.
Your top performers win. Your middle performers don't.
Nobody can explain why.
When you ask what makes the difference, you get vague answers:
"Experience."
"Relationships."
"They just get it."
That's unconscious competence, and you can't replicate what you can't explain.
Do You Know Why You Win?
This assessment will help you uncover the blind spots holding back your sales growth.
Your top performers win. Your middle performers don't.
Nobody can explain why.
When you ask what makes the difference, you get vague answers:
"Experience."
"Relationships."
"They just get it."
That's unconscious competence, and you can't replicate what you can't explain.
When success is inconsistent and unexplainable:
- New hires take way too long to ramp (if they make it at all)
- Training investments don't stick. They work for some, not others
- Reps default to price concessions because they can't articulate value
- You're vulnerable every time a veteran retires or leaves
- It's hard to coach middle performers, because there isn't a clear picture of "what good looks like here."
Your top performers can't explain what they do differently. They've developed expertise through thousands of conversations, but it's invisible to them. When you ask them to train others, they demonstrate what they do but can't explain why it works.
That's not a training problem. That's an unconscious competence problem.
And right now, that's more dangerous than ever.
When the economy tightens, every weakness gets exposed. If you can't explain why your top performers win, you can't:
- Defend your pricing when customers push back
- Ramp new hires fast enough to hit targets
- Replace veterans when they retire without losing institutional knowledge
- Scale success beyond the handful of people who "just get it"
Inconsistent success isn't just inefficient, it's vulnerable, especially in uncertain times.
You can't afford to guess at what makes the difference.
You've tried the conventional fixes.
You invested in sales training programs. Brought in consultants with proven frameworks. Implemented new CRMs and processes. Hired sales managers to coach the team.
You did what you're supposed to do.
Here's The Problem
Generic sales training teaches "value selling" and "consultative approaches," but those aren't your specific patterns; that's someone else's methodology.
Consultants bring frameworks that have worked at other companies. They're giving you their playbook, not decoding yours.
And when you ask your top performers to train others, they demonstrate what they do but can't explain why it works. So middle performers copy surface behaviors without understanding the underlying logic.
This Gets Expensive Fast
You invest in training that teaches generic skills while your actual success patterns remain invisible. New hires learn "best practices" that have nothing to do with why your top performers win.
When veterans retire, their expertise walks out the door because it was never decoded and documented. You lose 10-15 years of institutional knowledge in an afternoon.
Middle performers stay stuck because you're coaching them on activities and outcomes, not the actual patterns that drive success.
The real issue? You're trying to replicate something you haven't decoded. You can't train what you can't explain.
