Do You Know Why You Win?
Most VPs of Sales can't answer that clearly. Neither can their best reps.
This 14-question assessment takes about 10 minutes. At the end, you'll see exactly where your sales success is systematic, and where it's accidental.
You'll find out:
- Whether your team knows who to call, what to say, and why they should listen
- Whether your top performers can actually explain why they win
- Whether your team understands why your best customers buy
- Where success depends on a few people no one can replace
No benchmarks against fictional "top 1% organizations." Just an honest look at what's working here, and what isn't.
Do You Know Why You Win?
Most VPs of Sales can't answer that clearly. Neither can their best reps.
This 14-question assessment takes about 10 minutes. At the end, you'll see exactly where your sales success is systematic, and where it's accidental.
You'll find out:
- Whether your team knows who to call, what to say, and why they should listen
- Whether your top performers can actually explain why they win
- Whether your team understands why your best customers buy
- Where success depends on a few people no one can replace
No benchmarks against fictional "top 1% organizations." Just an honest look at what's working here, and what isn't.
Here's what's actually at stake.
When your team can't explain why they win, three things happen, and they all cost you money.
- Opportunity creation gets harder than it needs to be. Your reps can't clearly articulate what makes you different, so every conversation sounds like your competitors'. They default to features and price. The right prospects don't engage, and the wrong ones do.
- You give away margin on deals you should've won at full price. When reps can't confidently position your value, they discount to close. Not because they have to — because they don't know what else to do.
- What your best people know doesn't survive them. Veterans retire. Managers move on. And everything they know about winning — the instincts, the patterns, the relationships — walks out the door with them.
Every company I've done this work with has found six figures on the table they didn't know was there. The assessment shows you where to look.
How It Works
- Answer 14 questions — straightforward scenarios about how your team sells and what you know about your best customers
- Get your score — see where your success is understood and where it's running on luck
- See what to fix first — a clear starting point, not a generic report
